Your Case for Support: Translating Your Strategic Plan into Donor Values

Doug Diefenbach, Vice President of Campaign Strategy and Communications, Advocate Charitable Foundation

You understand what you raise money for. You understand the basics of donor motivation. But to break through and bridge the two, you have to convey your strategic objectives in terms that will be valued by your constituents—that is, in terms of their own personal values and experiences, interests, and hopes. Ranging from the strategic to the highly practical, this workshop in “case craft” is appropriate for development professionals, executive directors, board members—or anyone facing the challenge of representing your organization and its vision to your constituents.

Using best practices, discussion, and “tales from the front,” Part I prepares you to translate your strategic plan into donor benefits. Then stay on for Part II—a hands-on writing laboratory and focus group where you will begin to craft a new case for your institution, receiving instant expert feedback on your efforts. Discover and practice the rational, stepwise process for dissecting your organization and the underlying values they represent—values your constituents will recognize readily and support generously.

Please note that when registering for this workshop, you can choose to attend either Part 1 or Part 2. If you'd like to register for the whole day, please choose one ticket each for both Part 1 and Part 2. If you are attending both sessions, lunch will be provided.

For more information and to register please visit: www.northpark.edu/axelson/workshops