Whatever your personal goal as a photographer (to earn a living, to develop a reputation, to share your passion with friends and family—or all of the above), you need to manage your photographic practice.

What that means, simply, is organizing your work so that you are both efficient (giving minimum effort) and effective (getting maximum results).

Most of us are very efficient. We’re getting alot of stuff done. The question is: Is it the right stuff? Are we actually being effective with our energy, accomplishing the most important things?
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